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Learn from what leading companies a/b test (2) |
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Newest leaked a/b test |
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Bol a/b tests and rolls out expanded color and brand filters |
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Newest contrıbuted a/b tests |
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Michal fiech tested pattern #83: progressive fields ın test #302 |
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Newest pattern |
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View pattern #117: company logos |
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Vıew pattern by metrıc |
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1. try a one column layout instead of multicolumns. |
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2. try giving a gift instead of closing a sale right away. |
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3. try merging similar functions instead of fragmenting the uı. |
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4. try social proof instead of talking about yourself. |
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5. try repet**ion instead of showing it just once. |
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6. try distinct clickable/selected styles instead of blurring them. |
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7. try recommending instead of showing equal choices. |
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8. try undos instead of prompting for confirmation. |
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9. try telling who ıt's for instead of targeting everyone. |
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10. try being direct instead of indecisive. |
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11. try more contrast instead of similarity. |
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12. try personality instead of being generic. |
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13. try fewer form fields instead of asking for too many. |
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14. try exposing options instead of hiding them. |
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15. try suggesting continuity instead of false bottoms. |
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16. try keeping focus instead of drowning with links. |
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17. try showing state instead of being state agnostic. |
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18. try benefit buttons instead of just task based ones. |
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19. try direct manip****tion instead of contextless menus. |
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20. try exposing fields instead of creating extra pages. |
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21. try transitions instead of showing changes instantly. |
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22. try gradual engagement instead of a hasty sign up. |
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23. try fewer borders instead of wasting attention. |
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24. try selling benefits instead of features. |
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25. try designing for zero data instead of just data heavy cases. |
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26. try opt-out instead of opt-in. |
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27. try consistency instead of making people relearn. |
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28. try smart defaults instead of asking to do extra work. |
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29. try conventions instead of reinventing the wheel. |
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30. try loss aversion instead of emphasizing gains. |
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31. try visual hierarchy instead of dullness. |
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32. try grouping related ıtems instead of disordering. |
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33. try ınline validation instead of delaying errors. |
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34. try forgiving ınputs instead of being strict with data. |
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35. try urgency instead of timelessness. |
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36. try scarcity instead of abundance. |
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37. try recognition instead of recall. |
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38. try bigger click areas instead of tiny ones. |
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39. try faster load times instead of making people wait. |
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40. try keyboard shortcuts instead of buttons only. |
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42. try upfront progress instead of starting with a blank. |
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43. try progressive disclosure instead of overwhelming. |
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44. try smaller commitments instead of one big one. |
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45. try softer prompts instead of modal windows. |
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46. try multifunctional controls instead of more parts. |
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47. try ıcon labels instead of opening for interpretation. |
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48. try natural language instead of dry text. |
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49. try curiosity instead of being reserved. |
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50. try rea***urances instead of a***uming all is fine. |
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51. try price ıllusions instead of just plain prices. |
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52. try thanking instead of simply confirming completion. |
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53. try useful calculations instead of asking to do math. |
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54. try reaffirming freedom instead of implying it. |
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55. try variable rewards instead of predictability. |
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56. try attention grabs instead of neglect. |
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57. try friendly comparisons instead of confusion. |
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58. try set collections instead of independent items. |
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59. try expectation setting instead of being ignorant. |
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60. try humor instead of being so serious. |
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61. try providing feedback instead of silence. |
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62. try antic****ting ıntent instead of shortsightedness. |
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63. try extra padding instead of overcrowding elements. |
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64. try storytelling instead of listing just the facts. |
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65. try authenticity instead of faking it. |
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66. try progressive reduction instead of being static. |
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67. try putting others first instead of self-centeredness. |
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68. try explaining instead of a***uming the obvious. |
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69. try concise copy instead of using unnecessary words. |
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70. try responsive layouts instead of static ones. |
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71. try visual clarity instead of ambiguity. |
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72. try enabling corrections instead of rigidness. |
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73. try social commitments instead of solitude. |
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74. try retries and redos instead of single chances. |
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75. try less choice instead of giving too many options. |